Top 5 Social Apps on Android in Bulgaria: Q1 2024

Throughout the first quarter of 2024, the top social apps on Android in Bulgaria exhibited interesting trends in terms of weekly downloads, revenue, and active users. Data sourced from Sensor Tower highlights the performance of TikTok, Facebook, Instagram, Threads, and Facebook Lite.

TikTok saw a peak in weekly revenue at around $39K in the last week of January. Download numbers fluctuated, with a notable dip to 9K in late February before rebounding to 13K in mid-March. Active users maintained a steady presence, hovering around 900K throughout the quarter.

Facebook experienced a significant surge in weekly downloads, notably peaking at 26K in late February. Weekly revenue remained relatively stable, averaging around $400. Active users consistently surpassed the 2.9M mark, reaching over 3.1M in early March.

Instagram displayed stable weekly active users, maintaining around 900K. Revenue peaked at $545 in early March, while weekly downloads showed a slight decline, averaging around 7K towards the end of the quarter.

Threads had a varied download trend, starting strong at 21K in early January but dropping to approximately 5K in March. Active users fluctuated around 35K to 43K, showing a slight increase towards the end of the quarter.

Facebook Lite saw a notable spike in downloads, reaching 11K in late February. Active users showed a peak of 172K in the same period, though there was a decline to around 135K by mid-March.

For more detailed insights and data, visit Sensor Tower.